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Science fact

Looking like something out of a Science Fiction film, Beautiful minds is the brainchild of Shanghai-based architectural firm MAD

View of furniture designed by MAD architects. furniture, product, product design, shoe, white, green
View of furniture designed by MAD architects.

It was a case of life imitating art imitating architectural concept when the Gyeonggi Museum of Modern Art invited four renowned architectural firms to co-develop a master plan and four distinct buildings for the city in which the museum is located.

"Our contribution to the exhibition is named Beautiful Minds," says MAD founding principal Ma Yansong. "It is an artificial and intelligent response to Ansan's natural environment."


conceptual image of the Beautiful Minds in South bird's eye view, city, cityscape, landmark, metropolis, metropolitan area, sky, tourist attraction, teal, black
conceptual image of the Beautiful Minds in South Korea.

Ma says the concept was to reinterpret the term economies of scale' as the value of a single architectural form that functions in several scales not just in terms of human scale. Within the context of the exhibition, the forms have been presented sculpturally at the human level to become seating, tables and a reception kiosk.

"As a piece of furniture, Beautiful Minds provides a place to sit, read and learn. At the urban scale up to 10,000 times the size the project takes on the form of a pyramid, topped with tentacles which suspend pods high above the distractions of the city," says Ma.

conceptual image of the Beautiful Minds in South black and white, font, product, product design, text, white
conceptual image of the Beautiful Minds in South Korea.

Architectural models which these works essentially are are by no means a new idea. However, to further challenge the notion of scale, each work has been produced as a reading lamp, light fixture, puzzle and toy.

Story by: Trendsideas

08 Jul, 2009

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