For a company specialising in strategic media planning and brand reinforcement, a move to new premises provided an ideal opportunity to walk the talk. It also offered OMD, one of the largest and most influential media communications specialists, the chance to explore new ways of working.
MMoser Associates was commissioned to design OMD's new office in the Cyberport building a high-tech, lifestyle location that says as much about the company as its new fit-out.
Design director Adam Mundy says OMD positions itself as the leader in its field; the move provided the opportunity to reinforce this presence in the marketplace. The building, at the western end of Hong Kong island, was designed to promote the notion of the modern, interactive work place. As well as being technologically advanced, it provides a creative environment that fits with the culture of OMD a fun, innovative company that was looking to move away from the confines of its former offices in a traditional high-rise building.
The Cyberport location provided the designers with inspiring spaces to draw from. With offices split by an atrium walkway, and sloping glass walls, it allowed creative space planning.
"This is a non-conventional space, but it proved ideal for a company that thrives on originality and innovation," says Mundy. "OMD wanted to explore new ways of communicating. The company also wanted a sense of transparency, and an interactive, dynamic work environment that would allow ideas to flow."
The branding begins at reception, where bright graphics make a bold statement about OMD and the nature of the firm's business. A semi-transparent wall featuring large circle elements and OMD's corporate colours red and blue forms a backdrop to the reception desk. The transparency maximises the natural light and reinforces the sense of openness.