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Italian supercars need no introduction, but the new Ferrari Maserati showroom in Sydney has been designed to set the benchmark for dealerships worldwide
Exterior view of Ferrari Showroom architecture, building, city, commercial building, corporate headquarters, downtown, facade, metropolitan area, mixed use, neighbourhood, real estate, residential area, sky, white, teal
Exterior view of Ferrari Showroom

Just the sound of a Ferrari is enough to make heads turn. Add a glittering luxury showroom designed to be a prototype for Ferrari dealerships worldwide and you have a project that is grabbing all the attention in Waterloo, Sydney.

The $30 million Ferrari Maserati Sydney showroom, including the service facility and head office for Ateco Automotive was project managed by Farrell Coyne Projects, a company that specialises in project and construction management.

Project director Terry Coyne says Farrell Coyne was involved early on in the project, establishing the project delivery strategy with the owner and executive chairman Neville Crichton. This included managing the completion of an early works package for demolition and remediation, while approvals were obtained for changes to the Development Approval, including additional basement parking and larger office content.


Ferrari showroom architecture, building, commercial building, corporate headquarters, facade, mixed use, real estate, tree, black, gray
Ferrari showroom

Farrell Coyne then managed the tender and award process, which lead to design consultants being engaged and Built NSW being contracted to complete construction under Farrell Coyne supervision.

"A key challenge was incorporating a late change to Ferrari's corporate identity, which required changes to the showroom layout, finishes and services," says Coyne. "This resulted in the Waterloo project becoming the first Ferrari dealership to be completed under the new corporate identity guidelines."

Coyne says the 12,000m² facility, which more than tripled the size of sales and service facilities for Ferrari and Maserati in Sydney, needed to set a new benchmark for Ferrari Maserati dealerships.

View of Ferrari Showroom entrance architecture, building, commercial building, corporate headquarters, facade, glass, mixed use, gray
View of Ferrari Showroom entrance

"Ferrari CEO Amedeo Felisa has already described it as one of the best Ferrari dealerships in the world."

Felisa's statements were echoed by Ferrari Maserati Sydney dealer principal Edward Butler, who says the project set out to provide a quality of service and a working environment that is equal to or better than anything in the world."

Contact Farrell Coyne Projects, 18 Hickson Rd, Walsh Bay, NSW 2000, phone (02) 9247 5155, fax (02) 9257 5156. Website: www.farrellcoyne.com.au.

Jun 04, 2010
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