Face to face

as featured in
Partitioned, cellular offices at the Wesfarmers head office in Perth have given way to an open, interactive work environment one that is more conducive to knowledge sharing
Story by: Colleen Hawkes
View of the cafe-styled staff break-out area which ceiling, daylighting, floor, flooring, interior design, lobby, office, real estate, wood flooring, gray, white
View of the cafe-styled staff break-out area which features tiled and carpeted flooring, recessed lighting, perimeter seating, tables and chairs, kitchen facilities.

Ways of doing business have changed over the past three decades, so it's not surprising that office interiors are also changing to keep pace.

Twenty-five years after Wesfarmers moved into a new building overlooking the Swan River in Perth, the company commissioned a complete redesign of its head office to better reflect the needs of the modern workplace.

Andrew Lian, principal of Woods Bagot, says the existing office did not convey the progressive outlook of a company that started in 1914 as a small farmers co-operative and grew to become a huge corporation. Today, Wesfarmers' business operations include retail giants such as Coles, Bunnings, Target, Liquorland and Kmart, as well as leading energy, insurance, industrial safety, chemical and fertiliser companies.

Lian says the existing head office reflected the more conservative approach to office design that typified the early '80s.

"It was a fully partitioned, cellular layout. Everyone had their own office and new staff were inevitably placed in the furthermost office at the far end of a long corridor, which made it hard to get to know everyone."

Wesfarmers IT manager Kevin D'Sylva says the redesign needed to provide a much more open and interactive work environment that would be conducive to information sharing. The company also wanted to maximise the natural light and views, which were enjoyed previously only by staff in the perimeter offices.

View of the reception area which features a desk, floor, flooring, furniture, hardwood, interior design, office, product design, table, wood, brown
View of the reception area which features a solid oak desk, wooden flooring, recessed lighting, windows and doors.

In addition, the redesign needed to present a new public face for Wesfarmers the refit of the reception area was a priority. Lian says that as the company has one of the largest art collections in Australia, the design team commissioned a sculptural wood reception desk that would be an artwork in itself.

"The desk, designed by award-winning furniture designers Jon Goulder and Malcolm Harris in collaboration with Woods Bagot, and sourced through Form, embodies the concept of growth from small beginnings. The rings of the wood represent the way Wesfarmers has grown gradually through business acquisitions and expansion. And the fluidity of the curves and the carpet reflects the adaptability of the company as it changes over time."

Lian says wood furnishings are also part of the company's heritage the original fit-out featured more traditional wood furniture.

The company branding appears on a backlit Marblo polymer screen. Lian says the subliminal message is one of transparency the publicly listed company is open in its dealings with clients and shareholders.

Similarly, in the offices, the new open-plan layout allows for greater transparency. Designed after extensive consultation with staff, and a three-month test of a prototype, the new arrangement groups employees in pods of three or four, and provides high visibility.

"We pushed all the built-up spaces and services against the core of the building and opened up the office to the view," says Lian. "All the workstations have views of the river, which is a complete reversal of what was there before. The new layout also maximises natural light, reducing the need for artificial light."

View of the private office booths with laminate door, furniture, interior design, sliding door, wardrobe, white, brown
View of the private office booths with laminate timber veneer walls, carpeted flooring, lighting and office furniture.

Narrow corridors have been replaced with spacious, bright walkways, and there are more informal meeting areas to encourage social interaction. The office also incorporates several glazed modules that can be used as meeting rooms or offices. In addition, there are private booths for employees to use when working on confidential business.

A room with kitchen facilities provides an informal breakout area. The space opens to a training area and can accommodate 150 people for staff meetings.

Lian says Wesfarmers has a strong sustainability focus, and the fit-out was designed to meet this brief.

"Although we were limited by the age of the base building, we looked for eco-friendly solutions. For example, in addition to reducing the reliance on artificial light, the redesign provides light sensors. The office also features low-VOC components, recycled timber and stand-alone air conditioning units for the large meeting rooms."

Sep 21, 2009

Credit list

Andrew Lian, Justin Miller, Bernard Lim, Woods Bagot
Fit-out contractor
Complete Design Interiors
Luxaflex in Pearl White Ecoview fabric
Ontera Modular Carpets; The Natural Flooring Company; Gibbon Group; Godfrey Hirst
Laminex Queensland walnut timber veneer
Wattyl; Dulux
Reception furniture
Custom reception desk and bench seating by Jon Goulder and Malcolm Harris through Form
Office chairs
Herman Miller Mirra from Living Edge
Kitchen equipment
Westinghouse; Fisher & Paykel; NEC; Saeco
Quantity surveyor
Davis Langdon
Partitioning system
Plasterboard to steel studwork; glazed partitions from Comsupply Aluminium Partition Systems'
Stardust Grigio floor tiles and white gloss wall tiles from Tiles Expo; Freeze Matt floor files from Original Ceramics
Timber flooring
Recycled spotted gum from Chelsea Flooring
Kvadrat Maharam; Surface Interior Product; Laine Furnishings; RIM Fabrics; Marblo
Yellow Goat Design Drum light
Shiavello QED
Additional furniture
Design Farm; Innerspace; Living Edge; Contract Office Interiors
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