Every business needs a point of difference, and the same applies to hotels. Some groups opt for signature themes and branding that shouts a message at every turn, while others, like the Westin, take a more individual, holistic approach.
For the new Westin Singapore, it was all about creating a modern oasis where guests can relax, de-stress and rejuvenate. Lance J Ourednik, general manager of The Westin Singapore, says the design needed to showcase the Westin concept of "wellness and finding a work-life balance".
"Westin hotels are about wellbeing and renewal, and for this reason, our hotel interiors are inspired by nature," Ourednik says. "Our spaces are designed to provide guests with an intuitive feeling of home, with all of the conveniences and comforts they need to maintain a healthy balance of work and pleasure. Elements of wellbeing are crafted into modern, uncluttered schemes colours are harmonious, subtle and rich, while materials are sustainable, textural and refined."
Interior design firm FBEYE International was commissioned to design the interior of The Westin Singapore. Managing director Warren Foster-Brown says that while this hotel needed to reinforce the overriding holistic concepts behind every Westin hotel, it was also important that it referenced Singapore's unique landscape and culture in a dramatic way.
"The hotel's location, on the top 15 floors of Asia Square Tower 2, is spectacular. It was important that the five-star interior of the hotel with the highest lobby in Singapore be equally spectacular, while still imparting a strong sense of harmony and serenity," he says.
Right from the entry, there are clear Singapore influences.
"We introduced an exploded lotus flower motif, that is repeated throughout the hotel," says Foster-Brown. "It's visible in the decorative lighting and panelling in the lobby on Level 32, and a suspended sculptural centrepiece above the central podium on this floor. Nature also appears in the leaf patterns on the lift doors and custom carpets."