Facebook Tweet Help Stories Retail walk this way Share Tweet Help Creating a point of difference A view of a shop fitted out by Miller Studios. Retail marketing is a complex science, which is why it pays to consult the experts when it comes to store design. From the window displays to the flow of people through a shop, every aspect of a store fit-out has a bearing on profitability.Christchurch-based Designability is a company well versed in the whys and wherefores of retail design. The company frequently works in association with Miller Studios, a shopfitting and signage company, to offer a complete service from design through to completion.In the Sylvia Park complex, Designability was responsible for the design of Crabtree & Evelyn, The Great New Zealand Shop and Kebabs on Queen. A view of a shop fitted out by Miller Studios. Senior designer Angela Turner says creating individual and innovative spaces helps make these projects stand out from the competition."The Crabtree & Evelyn store expands on the feminine, floral imagery for which the product is renowned. The lighting, for example, is very soft and feminine, creating a comfortable space that complements the comforting nature of the products. We have also introduced script writing, a light blue backdrop which contrasts the established dark-blue branding and a new floral sign to further enhance the ambience."In addition to a wide variety of retail outlets, the company has designed numerous cafes, bars, restaurants, hair and beauty salons. A view of a shop fitted out by Miller Studios. For more information, contact Designability, phone (03) 365 5452. Email: info@designability.co.nz, or visit the website: www.designability.co.nz. Story by: Trendsideas 12 Dec, 2006 Retail Design Trendsideas Home kitchen bathroom commercial design Latest Post Island lights 06 Oct, 2024 Soaring above the City of Angels 06 Oct, 2024 Blue, brass and bespoke 06 Oct, 2024 We know the Specialists Similar Stories