The steak with a story

Welcome to Wholesome Cuts – a new and more experimental take on the butcher shop
Story by: Trends
Wholesome Cuts Butcher Shop architecture, bathroom, countertop, floor, flooring, home, house, interior design, kitchen, room, wall, gray, teal
Wholesome Cuts Butcher Shop

Designer: Sergio Mannino StudioPhotographer: Max BolzonellaAbout the projectWholesome Cuts in Williamsburg, designed by New York designer Sergio Mannino, isn’t your typical neighbourhood butcher. Knowing that today’s home-chefs expect to see every leg of the journey from farm to plate, Wholesome Cuts have embraced technology that helps customers find out the detailed history of each locally-sourced organic product.

While this storytelling technology isn’t new, retailers’ attempts to make the educational experience attractive to customers in a competitive market have been hit and miss. Since food-production is no longer a taboo conversation, the client sought out Sergio Mannino Studio to create a warm gathering space for the community - a celebration of organic locally-sourced food, simultaneously practical and delightful, welcoming and nostalgic.

advertisement


Wholesome Cuts Butcher Shop countertop, interior design, kitchen, gray, brown, black
Wholesome Cuts Butcher Shop

The store’s experimental interior emphasises what is unique about the brand. “We made the

space connect with the overall philosophy of the brand and made sure customers would be happy in the process.” by serving natural, ethically-aware products in a place where customers will feel at home.

Wholesome Cuts Butcher Shop architecture, ceiling, countertop, floor, flooring, furniture, interior design, kitchen, lobby, gray
Wholesome Cuts Butcher Shop

“Our job never ends with the design of the interior space, we have to make sure the brand is going to be profitable in a time when all stores are facing an incredible pressure and are closing by the hundreds. We knew the concept of selling organic and locally grown meat was going to be a profitable one but that was not enough to be above the competition and we wanted to try to go one step forward.”

Sep 28, 2017

advertisement

advertisement

advertisement

advertisement

Similar stories

New Christchurch retail complex offers variety of building forms interspersed with laneways and airbridges

An entire inner-city block has been transformed into a new retail mecca for Christchurch however, The Crossing's massiv... Read more

Welcome to the culinary village

When tasked with designing an appliance showroom, Lukstudio created four distinct kitchen environments Read more

LED lighitng resembles cascading strings of pearls in the Paspaley jewellery store, Brisbane

Luxury jewellery boutique in Brisbane by architect Eric Carlson of Paris features cascading LED pearl strings, with seductive, sensous ... Read more

Latest books

Home Trends 3403

The design of our homes – new or renovated – should be an individualistic response to our lifestyle, family set-up and budget. But there are also common requirements we should all aim for – a balance of public and private space... Read more

Home Trends 3402

Placing the kitchen at the heart of a home is not just about creating a convenient zone for easy food preparation and eating meals.Just as important is the way it's seen as an attractive place where family can spend time togeth... Read more

Home Trends 3307

While we might all have ideas for the home design that we want, consulting a good architect or designer will also open us up to other design possibilities that we haven't thought of.To help get you started on creating the home ... Read more