Were there any significant challenges which had to be overcome?
Philippe Starck: Strangely, the biggest challenge was to fight trends.
This market, which is a very serious market, had the funny idea at this time that we could change a faucet or sink every two years, like a miniskirt, which is completely ridiculous.
When I brought my faucet, it was a big surprise because it was not fancy design.
I even remember some people told me, “Yes, it’s nice, but you know, it’s not very Starck.”
And I said, “What is Starck?"
They said, “You know, things like that [makes an elaborate hand gesture].”
I said, ‘Yes, but for water, we don’t need things like that. We just need to have the water, the beauty of the water.” But after the initial surprise, there was a unanimity, and I think I can say – we can say – that it completely changed the market.