Now all three floors of the building are redesigned into many smaller spaces, and every area has its own distinctive personality, which has been specifically designed to suit the products on display.
"The aim was to create moods that relate to the products displayed in each zone of the store, and to the style and age of the likely shoppers. The purpose of this is to ensure customers are always engaged by their shopping experience," says Mozer.
Each level is designed as a street with rooms opening off it and a town square in the centre. To add a sense of excitement, space on each floor is set aside for performers, product demonstrations, fashion parades and exhibits. Flexible lighting and furniture mean these areas can be utilised in a variety of ways. Plus, every floor has a selection of seating areas, coffee bars and restaurants.
Curved corridors ensure that as customers progress through the store, continual surprises await them.
On the ground level, which is dedicated to homewares, warm wood finishes and low lighting help to create the right mood.
One floor up in the fashion department, soft, sensuous curves predominate. Columns, light fixtures and seats are large, circular and soft in colour and texture. Displays are laid out to be intimate and inviting. These boutiques show a variety of clothing from designer labels to inexpensive ranges and are animated by regularly changing collections of perfumes, scarves and handbags. The design on the floor represents the woven patterns of textiles.