Mobile technology has allowed us to conduct business on an unprecedented level. Now more than ever, the concept of a Global Village is an achievable proposition. Nowhere is this more apparent than in the telecommunications field.
Zain is a Bahrain-based telecommunications company with 70 million customers throughout the GCC and Africa. In creating a borderless mobile telephone network across 24 countries, it has become the number one or number two provider in each of those countries in just six years.
With an increasingly widespread presence, it became important to the company to consolidate all its group functions into a single headquarters that would not only house staff but would also act as a beacon, providing a symbolic link with each of its customers, says Paul Bretherton of FutureBrand, the brand strategy and design consultancy that created Zain's branding and was tasked with designing the offices.
"Zain wanted a big idea that was different, daring and a first of its kind in the region. With an existing developer's speculative building already in mind, Zain's management were seeking a concept that would balance the beauty of the Zain brand with a practical work environment for employees, while serving as a source of inspiration."
UK-based FutureBrand conceived the overall motif of the building, including the three individual schemes for the working floors, the staff common areas, the CEO floor, the boardroom floor, two meeting room floors and the ground floor reception. Although FutureBrand placed a representative in Bahrain, it was up to local company DWP Bahrain to ensure the design intent was adhered to on site, says project manager John Dickaty.
"We were brought on board to help realise the FutureBrand vision for Zain, liaising with both the client and FutureBrand."