Pattaya has long had a reputation as one of the raunchier destinations in Asia. By day, a somewhat sleepy and nondescript town 90 minutes south of Bangkok, at night its beachside district wakes up to the brash beats and neon lights of bars and clubs that line the infamous Walking Street and adjacent roads.
While Pattaya is unlikely to shake off its risque image, there are signs that the town is becoming aware that it has a lot more to offer particularly to those looking for a quick escape from Bangkok for some weekend seaside relaxation.
As a result, Pattaya is experiencing a burst of new hotel development by both international and local operators to accommodate the more discerning traveller. On the local front, this has included the new DusitD2 Baraquda Pattaya hotel, part of Thailand's long-established Dusit group.
The group already had a Dusit Thani beachside hotel in Pattaya. Set well away from the bar zone in expansive and lush tropical grounds, this hotel appeals to travellers looking for international five-star standards with an overlay of traditional Thai ambience.
But, like many hotel groups, Dusit has realised that it needs to diversify to meet the demands of a younger, design-savvy market. D2 Baraquda is its second property under the new Dusit D2 brand that sets out to offer a more boutique and contemporary approach to hotel accommodation.
Designed by DWP's Bangkok office, D2 Baraquda sits on the edge of the bar district, one block back from the seafront. DWP architecture design director John Stenton says the initial challenge was how to establish a presence for the 10,000m² hotel on a site that was 150m deep but with only 30m of road frontage.