Face of change

A light-filled, environmentally friendly building forms the chic new inner-city home for Electrolux Home Products the space is attractive and efficient, with a Scandinavian feel

Interior view of the Electrolux Home Products head countertop, furniture, interior design, white — Interior view of the Electrolux Home Products head office in Sydney.

Interior view of the Electrolux Home Products head cabinetry, countertop, cuisine classique, furniture, interior design, kitchen, product design, shelf, shelving, gray, brown

Exterior view of the new environmentally friendly Electrolux apartment, architecture, building, commercial building, condominium, corporate headquarters, daylighting, daytime, facade, glass, headquarters, line, metropolitan area, mixed use, real estate, sky, structure, window, teal, white

Exterior view of the new environmentally friendly Electrolux architecture, building, commercial building, condominium, corporate headquarters, facade, headquarters, metropolitan area, mixed use, property, real estate, sky, teal

Exterior view of the new environmentally friendly Electrolux architecture, building, commercial building, corporate headquarters, daytime, facade, headquarters, house, mixed use, real estate, structure, teal

Interior view of the Electrolux Home Products head furniture, interior design, orange

Interior view of the Electrolux Home Products head architecture, ceiling, floor, flooring, furniture, interior design, wall, brown

Interior view of the Electrolux Home Products head ceiling, daylighting, glass, interior design, leisure centre, office

Interior view of the Electrolux Home Products head architecture, ceiling, daylighting, house, interior design, kitchen, real estate, orange, white

Interior view of the Electrolux Home Products head countertop, furniture, interior design, kitchen, product design, table, gray

The building's roof was supplied and installed by asphalt, bridge, daylighting, fixed link, guard rail, infrastructure, line, metropolitan area, road, road surface, roof, sky, structure, walkway, gray

There can be no greater reflection of a company's corporate ethos than the head office it inhabits. An international appliance company's relocation to an inner-city address, in a modern, efficient and pared-back workplace, sends out a strong message of progress, energy-consciousness and clean design.

Electrolux Home Products has relocated to the heart of Sydney in a new ecology-driven building, owned, managed and developed by the Goodman Group. The building, designed by architect David Lai from the Goodman Group in conjunction with Mati Yogev from Group GSA, is a picture of gleaming glass on the outside. The Electrolux head offices occupying levels one to four of the building are light-filled and comfortable with a blond-wood, minimalist Scandinavian feel.

Electrolux Corporate Services manager Jason Cowland explains how the physical change in address reflects a fresh corporate outlook for Electrolux.

"This move to modern, green-focused offices sends a clear signal to our own staff, to clients, and to the public at large that Electrolux is moving with the times," says Cowland. "The relocation is about a stronger corporate identity, including an increased brand identity and achieving a modern, ergonomically adroit, energy-efficient workplace."

The new building runs over 11 levels, including six integrated levels for carparking, with a cafe and gym at the ground level.

Cowland says a feature of the Electrolux offices is an open-plan interactive area designed for culinary events, product launches and promotional activities highlighting the latest Electrolux innovations.

For details, contact Electrolux Home Products, phone (02) 9317 9500. Website: www.electrolux.com.au.

Story by: Trendsideas

17 Jul, 2008

Retail Design

Trendsideas

Home kitchen bathroom commercial design

Face of change

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