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Cascade Pools' history – a journey that has brought happiness to New Zealand backyards for 50 years

To say Cascade Pools is well established is something of an understatement. A leading name in affordable, healthy, much loved pools for New Zealand families doesn’t spring up over night. Here are some snap shots of the early days.

A Cascade Pool backyard oasis today. Behind the
A Cascade Pool backyard oasis today. Behind the good looks are healthy pool design and upkeep choices that make your pool affordable and safe.

The original Cascade Pools started in 1956 in New Jersey, USA. The Cascade swimming pool system quickly became more established as more and more people realised that they too could have a home swimming pool at a reasonable price.


New for 1956. With a long history, it's
New for 1956. With a long history, it's not surprising a Cascade Pool in the 2020s is an extremely well designed and considered option for New Zealanders.

Cascade in New Zealand completed its first pool on 27th October 1971, after founder Larry Ogden returned home on holiday after six years working with Cascade Incorporated in the UK, Europe and USA.

A 1/2 page advert for "a home swimming pool for $1,495 in" the local Auckland Newsprint Media resulted in 80 pools sold that summer - so Larry Ogden and Rob Smith established Cascade Pools (NZ) Limited and stayed to build them.

Larry never went back to live in England! Rob Smith returned to the UK in 1977.

Cascade Pools' first New Zealand pool. That's Larry
Cascade Pools' first New Zealand pool. That's Larry Ogden scooping leaves out with a fishing net. There were no pool tools around in 1971!
New Zealand founders Larry Ogden & Rob Smith
New Zealand founders Larry Ogden & Rob Smith – serious discussion in progress!

We had just sold our 100th Cascade swimming pool in Auckland, and were wondering where it was all going to lead to! Little did we know!

Larry Ogden, co-founder of Cascade pools in New Zealand

July 1972 saw the opening of the first New Zealand Cascade Dealership at The Outdoor Emporium, Glen Eden

This sold more than 1,000 Cascade pools before closing in the early 1990's recession.

By 1973 Cascade grew into 3 Auckland Dealers, (Pakuranga, North Shore and Papakura), along with dealerships at Hamilton, Tauranga, and Wellington.

And by 1975, with a Christchurch dealership added, Cascade Pools was selling more than 350 pools per year.

Clean-lined and contemporary or organic and sculptural, Cascade
Clean-lined and contemporary or organic and sculptural, Cascade Pools's long experience results in a multitude of pool options for homeowners.

That was the early days. Today, fifty years on, Cascade Pools offers modern, chlorine-free healthy pools in an array of styles and sizes to suit every New Zealand family's land and budget. There are Cascade Pools franchises throughout the North Island now and several in the South Island too. 

A beautiful sight! Modern Cascade Pools offer fun
A beautiful sight! Modern Cascade Pools offer fun in the sun for eight months of the year with the inclusion of a small heat pump.

For more information,

Contact Cascade Pools, phone: 0800 227 223; email: Email sam@cascade.co.nz; or alternatively head to the website: www.cascadepools.co.nz

Story by: Trendsideas

20 Jul, 2020