Bijou experience

as featured in
The decor of this store recalls the opulent and luxurious surroundings of some of Europe's long-established jewellery boutiques
View of a jewllery showrrom and seating area, ceiling, floor, flooring, home, interior design, living room, room, wall, window, gray
View of a jewllery showrrom and seating area, large chadelier, wooden floor and black tiled floor, wooden chest wit flowers on it, artwork, large mirror, white wooden walls and shelves, antique table and seats.

The design of a retail outlet can often be read in two ways. The immediate appearance communicates the type of products available, while the setting conveys a more subtle message.

Brent Sutcliffe, the owner of Sutcliffe, a manufacturing jewellery store, wanted his new premises to have a look of quality, beauty and permanence, to convey the theme of his jewellery designs.

"I love traditional, rich detailing and beautiful, well-made things. I visualised my store as old-school in appearance, dripping in ornate detailing, and looking as if it was built to last," he says.


View of a jewllery showrrom and seating area, ceiling, floor, flooring, home, interior design, living room, room, wall, window, gray
View of a jewllery showrrom and seating area, large chadelier, wooden floor and black tiled floor, wooden chest wit flowers on it, artwork, large mirror, white wooden walls and shelves, antique table and seats.

To achieve this, interior designer Adriana Tuscia has transformed a small clothing store into a space reminiscent of the French Rococo period and the richly decorated salons of 18th and 19th century Paris.

The interior design of Sutcliffe has an abundance of plaster mouldings that incorporate the timeless tradition of ornamentation. Egg-and-dart plaster mouldings around the ceiling, Acanthus leaves and decorative plaster panels on the walls and display cabinetry, all have their roots in classical architecture.

The period detailing Tuscia has created purposefully reflects the locality of the store, set among homes and buildings that date from the city's colonial beginnings.

View of a jewllery showroom, wooden floor, rug, apartment, ceiling, estate, home, interior design, living room, real estate, room, window, gray
View of a jewllery showroom, wooden floor, rug, large grand chandellier, white wooden walls with alot of detail and shelves.

A classic colour scheme of black, white and gold continues the theme. The walls are painted in two tones of white to emphasize Tuscia's intended play of light across the luxe of plaster surfaces. In contrast, a dark stained border has been applied around the floor edge. The classic black-painted door to the street is another element in the design that draws its inspiration from the architecture of old Auckland. Gold on mirror frames, chairs and brass knobs and fittings is the only colour in the space, adding to the feeling of opulence.

Light refracts through glass display cabinets either side of the front door. These were two halves of a found object removed from a 1930s bungalow, and rebuilt to sit in the front window as the main jewellery feature display. They allow the natural light to play on the jewellery and interior surfaces of the shop, which is designed to look like a little jewellery box, says Tuscia. Lighting inside the display cabinets also helps to highlight the jewellery.

"Without light, colour and design, the beauty of this store could not be appreciated. The play of light throughout the space echoes the cut of the gemstones," says the designer.

Nov 17, 2005

Credit list

Location
Sutcliffe Jewellers (Parnell, Auckland)
Main contractor
MTD Builders
Plasterer
Top Stop Plasterers
Timber mouldings
Bungalow and Villa
Painter, floor sander
Ross Lewis
Hardware
Knobs and Knockers
Antique French Giltwood Salon chair
John Dixon Antiques and Interiors
Security system
Chubb
Graphic design
One Design
Spray painting
Gees Finishers
Interior designer
Adriana Tuscia Design
Moulded plasterwork, ceiling and facade
Plastercraft, Bootleg
Moulded plaster on walls
Bootleg
Paint
Resene, Dulux
Window and door joinery
Meachen Construction
Floor tiles, antique sideboard
Yvonne Sanders Antique Warehouse
Mirrors
Mainly Mirrors
Signage
Rocket Scientists
Wall cabinets
Adriana Tuscia Design; built by MTD Builders
Artwork
Omission by Angela Viiga
We know the specialists