First impressions count especially for a company that develops high-end retail malls and holds a luxury brand retail franchise.
For Tamdeen Group in Kuwait City, the move to a new corporate headquarters provided the ideal opportunity to reinforce its brand and mission statement, and cement its position as a prestigious international real estate development company.
Designer Yvonne Colacion, initially working as vice president for RTKL Los Angeles' Corporate Interiors Group and then with her own company, Colacion Studio, was contracted to design an office interior that would celebrate the surrounding Middle Eastern community and history.
"There was also a need to recognise Tamdeen's diverse workforce and its international profile," Colacion says. "The firm incorporates several business groups, which all operate a little differently. Essentially, we needed to create a design tapestry that would connect all these elements."
"The client wanted the space to be a celebration of the firm's cultural heritage, and it needed to be dynamic and charismatic. The CEO wished to make a huge leap into the future, with an office that would reflect the progressive nature of the business. The company had already commissioned a brand analysis from brand specialist Fitch, so we had a platform to work from."
The main office, which occupies the fourth and fifth floors of a new building on the site of the company's 360° Mall, is entered via a streamlined reception area on the ground floor. The executive suite reception area is on the fourth floor.
"A sense of ceremonial procession is conveyed by the formal entry," says the designer. "It presents a sophisticated, polished front to the business."