Work it out

AS The star facility in the Les Mills chain, Hutt City demanded the latest in high-tech fitness equipment. Les Mills therefore chose all of its strength machines, free weights and cardio equipment from Life Fitness.

General Manager of Life Fitness in New Zealand, David Belbin, says the company's products were chosen for their quality build, the in-built entertainment options and the exceptional after-sales service Life Fitness offers.

For this project, Les Mills chose the company's top-of-the-line treadmills, bikes and cross trainers, which have integrated LCD screens.

"The entertainment options are particularly impressive. Users can watch anything they like whatever motivates them to exercise," says Belbin.

"The LCD system can be set up to show television channels, music videos or in-house promotional material. They can also personalise the size of the work-out data display versus the entertainment screen. The screen only shows the work-out information that is relevant to what the user is doing at the time it is intuitive and user-friendly," he adds.

Personal trainers can create and save work-outs for their clients. These can be displayed on screen in any of the 13 different languages available. The screens have a protective layer that eliminates direct contact, thereby extending their life. Internal shock mounts protect them from being damaged by movement.

The company's range of weight machines allow for every possible exercise. For a commercial fitness operation such as this, says Belbin, buying equipment from Life Fitness is like one-stop shopping.

"Being able to get the full range of equipment from one supplier makes life easy for any commercial operation be it a chain of gyms, a hotel or a corporate headquarters wanting to set up a staff gym on site," he says. "We have a range of products to suit every budget and application, including those who just want a treadmill to use at home."

The company also boasts an extensive range of strength training equipment with everyone from the novice gym user to the professional weight-lifter catered for. Life Fitness can advise commercial operators on the best combination of equipment to purchase, in order to meet the needs of all their users.

While the equipment is designed to last and is built to commercial standards, the range is also backed up by the support of a commercial service team.

"For us, it is about building relationships with our clients, not just selling equipment," says Belbin.

Life Fitness NZ Ltd is the longest serving international distributor for the US-based Life Fitness brand, having been in business in New Zealand for more than 24 years.

"Our clients benefit from our many years of experience and detailed product knowledge," says Belbin.

For further information, contact Life Fitness NZ Ltd, phone (07) 849 3364. Website: www.lifefitness.co.nz.

Story by: Trendsideas