Swiss made

Reputation is everything when it comes to choosing a new appliance, which is why tried-and-true brands are invariably market leaders.

But that doesn't mean you can't look to Europe for inspiration. V-Zug is a new brand down under, but it's a household name in Switzerland research shows every second home in that country has at least one V-Zug appliance.

Oskar Kamber, managing director of the V-Zug operation in Australia, says the popularity of the brand in Switzerland can be attributed to several factors, including the company's long history.

"V-Zug started life in 1913 as a small galvanising plant in the town of Zug," Kamber says. "The company went on to develop the first hand-powered washing machine in the 1920s. It has since expanded to dominate the residential sector with its kitchen and laundry appliances, which are designed to meet the toughest demands economy of use, long life and eco-friendly design."

Kamber says the company's long and proud history gives homeowners the assurance that V-Zug is here to stay.

"V-Zug has opened an impressive new logistics centre in Zug that is a testament to the company's ongoing commitment to good design and the expansion of its international business.

"V-Zug also has a new chief executive officer, Dr Je¼rg Werner, an inventor and mechanical engineer who is responsible for some of the most innovative products V-Zug has launched into the marketplace."

The new FutureLine range of kitchen appliances, now available in Australia, is a good example of the company's new design direction, says Kamber.

"This is a fully co-ordinated collection with a clear language of forms."

Special features of this range include fully automatic V-Zug cooking sensors. At the touch of a button, individual recipes are automatically cooked to provide tender, tasty and nutritious food. There is also a patented soft-roasting programme that provides tender meat at the exact desired time. This provides stress-free cooking and high-quality dishes.

The FutureLine collection includes the Combi-Steam SL oven, which allows you to cook balanced, healthy meals steam cooking preserves more essential vitamins and minerals.

Several dozen recipes from top chefs are programmed into the Combi-Steam SL. By simply pressing a button, the GourmetSteam program cooks food as it would be cooked by a Michelin-star chef.

But the kitchen is not the only room in the house to gain from the appliance collection now being distributed by V-Zug in Australia. In the laundry, V-Zug has set new standards in heat pump technology.

The new Adora TSL heat pump dryer uses 45% less energy than a conventional dryer, which means it is ranked as an Energy Efficiency Class A dryer, for its airtight cabinet and highly efficient insulation to minimise humidity in the laundry.

The silent Adora SLQ washer was designed to pair with the dryer. This machine features V-Zug's WetClean and steam anti-crease settings, which makes it the first washing machine to use steam to remove the need for ironing in most cases.

The washer also features the silent Vibration Absorbing System. Because the machine in these appliances runs completely concentrically and is vibration free, it makes practically no noise.

For details, contact V-Zug AG, phone (07) 3209 6822. Email: vzug@vzug.com.au. Website: www.vzug.com.au.

Story by: Trendsideas