Past, present, future
Exhaustive product testing and research lie at the heart of Smeg's success in the residential apartment market

Creating the right balance between work and lifestyle is something that has become increasingly important. As such, professionals are turning to apartment living for the convenience it affords, most commonly in terms of location and the lack of maintenance required.
As our attitude towards lifestyle has evolved so too have our notions of kitchen design. A collaborative element, which is more about sharing the cooking experience, has emerged that requires appliances to also step up to the mark, says Smeg product and promotions co-ordinator Tony Lee.
"The Smeg maxim is technology with style. This reflects our company's philosophy and expresses our way of working. Understated lines, perfect in their simplicity, take Smeg appliances beyond the passing fads of fashion, while exhaustive testing and constant research testify to Smeg's commitment to offer aspirational products."

With a commercial presence spanning the world, Smeg has positioned itself as a leading appliance manufacturer since its inception more than 50 years ago, and has built a solid relationship with a number of developers.
"Whatever the environment or requirements, Smeg has a range of appliances to suit from contemporary integrated appliances through to traditionally inspired pieces," says Lee.
The developers of Discovery Point chose a range of stainless steel appliances, including convection microwaves, to reflect the sleek, clean lines of the apartments.
"The Smeg appliances convey the key themes of contemporary simplicity and natural elegance of Discovery Point, creating a palette to which homeowners can add their personal taste," says Lee.
For details, contact Omega Smeg, 2 Baker St, Botany, NSW 2019, phone (02) 9384 5678, fax (02) 9666 3025. Website: www.omegasmeg.com.au.
Story by: Trendsideas
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