On display

Few companies make it to 50-plus years without forethought and a drive to continually improve their product. Smeg is no exception.

With a commercial presence spanning the world, Smeg has positioned itself as a leading appliance manufacturer since its inception, building a solid relationship with a number of developers, says product and promotions co-ordinator Tony Lee.

"The Smeg maxim is technology with style. This reflects our company's philosophy and expresses our way of working. Understated lines, perfect in their simplicity, take Smeg appliances beyond the passing fads of fashion, while exhaustive testing and constant research testify to Smeg's commitment to offer aspirational products."

Tania Taylor of Cox Interiors says it is this mix of simplicity and quality that made Smeg appliances the right choice for the open plan layout of Quadrant.

"Within Quadrant, kitchen zones are treated as part of the greater living environment," Taylor says. "The appliances are on show, and needed to present an unobtrusive yet quality aura, in keeping with the surrounding materials used in the kitchen and living areas."

Lee says Smeg has a quality perception in the marketplace that makes its products highly desirable. Also, the range complements today's modern architecture.

For further information, contact Omega Smeg, 2 Baker St, Botany, NSW 2019, phone (02) 9384 5678, fax (02) 9666 3025, or visit the website: www.omegasmeg.com.au.

Story by: Trendsideas