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Northern star rises

One of Europe's largest lifestyle brands has now launched here in Australia Beko is a name to watch

View of stainless oven and hood. cabinetry, countertop, gas stove, home appliance, interior design, kitchen, kitchen appliance, kitchen stove, major appliance, microwave oven, oven, refrigerator, wood burning stove, gray, brown
View of stainless oven and hood.

Smart features, sleek styling and competitive pricing are all vital considerations when looking for your new refrigerator, dishwasher or oven. A newly arrived brand that ticks all these boxes and already enjoys mass appeal in England and mainland Europe presents a compelling option.

Recognised as one of the top ten whitegood brands in the world, Beko is now set to become a household name in this country. The company takes pride in its recognised trademark qualities of functional design, energy efficiency, build quality, reliability and value, says Paul Reeves, general manager, sales & marketing, Australia.

"We've researched, listened and responded to the needs of Australasian consumers, and we are confident of becoming a major brand here," says Reeves. "Design has always been a cornerstone for Beko and European styling is already very popular in this part of the world.


View of dishwasher. cabinetry, countertop, dishwasher, floor, home appliance, kitchen, kitchen appliance, kitchen stove, major appliance, product, refrigerator, gray
View of dishwasher.

"Beko is introducing a selection of more than 60 advanced refrigeration, cooking, dishwashing and laundry products into the market."

Besides good looks and solid construction, Beko is up with the play in terms of technology. Everything from electronic temperature control in ovens to smart programs that save time and power bills are featured in these collections.

Beko is a subsidiary of Are§elik. Established in 1955, Are§elik is one of the largest household appliance producers in Europe. This company is also the leading home appliances brand in Turkey offering extensive ranges of consumer electronics as well as freestanding and built-in appliances. Today Are§elik provides products to consumers in over 100 countries.

View of dryer. clothes dryer, furniture, home appliance, laundry, laundry room, major appliance, product, product design, washing machine, gray
View of dryer.

"Beko recognises that the Australian market has stable economic strength and as such offers a positive anchor for its expanding global footprint," says Reeves. "It officially launched national business operations here in Australia earlier this year."

With selected products already available, the full Australian range of Beko appliances will be on offer this year through more than 200 leading retailing stores, including Bing Lee, Betta Electrical and Winning Appliances.

For more details and a list of local retailers near you, contact Beko, phone (07) 5549 3146, or visit the website: www.beko.com.au.

Story by: Trendsideas

07 Feb, 2012

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