Making life easier

Designed exclusively for Miele, the completely renovated Steelfort showroom allows customers to view a full range of products in lifestyle settings
A view of the Miele showroom, designed so architecture, ceiling, interior design, office, product design, gray
A view of the Miele showroom, designed so that customers can see the products in a real setting.

One difficulty when selecting new appliances is visualising what they will look like in your home.

To better assist customers in their quest for quality kitchenware, Steelfort, the New Zealand distributor of Miele appliances, has completely renovated its Auckland showroom into a range of lifestyle settings, says business development manager, Melanie McOviney.


A view of the Miele showroom, designed so architecture, ceiling, interior design, office, product design, gray
A view of the Miele showroom, designed so that customers can see the products in a real setting.

"This is a concept Miele has used successfully worldwide. The showroom displays the entire range of Miele appliances in elegant, Varenna kitchen settings. These settings, combined with advice from our trained staff, ensure customers become familiar with the products in comfortable surroundings."

Miele, a family-owned and family-run business, has been manufacturing kitchen and laundry appliances since 1899. Its motto, immer besser', or forever better', represents its philosophy of creating durable products that are designed to conserve resources. Likewise, Steelfort Engineering is also family-run and -owned. This year marks Steelfort's 60th anniversary of business in New Zealand.

A view of the Miele showroom, designed so architecture, ceiling, interior design, office, product design, gray
A view of the Miele showroom, designed so that customers can see the products in a real setting.

For more details, visit the Steelfort showroom, 20L Sylvia Park Road, Mt Wellington, Auckland, phone (09) 573 1269, fax (09) 573 1268.

Feb 27, 2006
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