Irresistible Italian
The new range of ovens from De'Longhi delivers the performance and style of European excellence with an industrial edge
Wouldn't it be nice to serve an authentic Italian meal at your next dinner party? Perhaps a glass of chianti and lasagne prepared using some of Europe's finest appliances?
Leave the Ferrari in the driveway, and head to the kitchen where you can achieve this with the latest range from De'Longhi says Nigel Cornford, marketing manager for De'Longhi Australia.
"The release of the new Americana Range Treviso (ART) selection of ovens marks over 100 years of producing quality kitchen appliances."
Americana references the bold industrial strength and style of the American stainless steel finish on these appliances. Treviso is the birthplace of De'Longhi appliances, near the Venezia coast of Italy.
Consumer preferences have changed since De'Longhi produced its first oven. The kitchen has become the focal point of modern lives and the centre of entertaining at home, says Cornford.
"Customers are looking for design distinction as well as functionality."
ART gas-cooktops answer the demand for commercial-standard upright stoves, and the trend to build kitchens around the oven," says Cornford.
People want larger ovens than they've had in the past. Many have moved away from 60cm cooktops with one wok burner, and now demand larger, 70cm, five-burner gas cooktops, or the traditionally inspired 90cm cooktop with two wok hobs.
Ten years ago, De'Longhi had set production lines that manufactured white appliances, with occasional runs for steel pieces. Today, eight lines produce just stainless steel products.
Finding the right stove to complement the look of your kitchen is an important part of completing today's kitchen.
For the discerning homeowner, De'Longhi offers a designer range of ovens, wall ovens, cooktops, rangehoods, splashbacks and dishwashers. De'Longhi also caters for apartments with compact kitchens, offering a comprehensive range of benchtop ovens and combination multi-function microwave ovens. This is complemented by a complete range of small appliances. De'Longhi designers focus on creating professional looking products with a commercial-quality finish, says Cornford.
The ART range of ovens has a heavy industrial aesthetic, due to extensive use of commercial grade steel.
For more information contact De'Longhi Australia, 1/109 Vanessa Street, Kingsgrove, NSW 2208, phone (02) 9503 3107, fax (02) 9503 3133. Email: delonghi@delonghi.com.au. Website: www.delonghi.com.au.
Story by: Trendsideas
