The fifth annual IKEA Life at Home Report, an annual study into global domestic living trends, shows that New Zealanders now, more than ever, are favouring smaller spaces in more desirable locations. The majority (70%) of Kiwis favour a smaller residence with a great location over a larger home in a less ideal place. While globally this shift indicates a greater desire for city living, for New Zealanders it suggests wanting to be closer to the great outdoors, with 71% prioritising access to nature over city convenience.
For the first time, the report identifies the five core emotional needs that most of the population globally believe their residential home should fulfil – privacy, comfort, ownership, security and belonging.
While New Zealanders find privacy in their homes, a growing focus on co-living shows that many young Kiwis are struggling to fulfil their need for belonging, especially those living with other people. The report shows that 73% in co-living situations are seeking this need, while only 50% are having it met. As a result, one in four New Zealanders identify outside places where they feel more ‘at home’, a number that rises to one in three among city dwellers.
The report explores how major global changes including urbanisation, digitalisation, urban living and the rise of technology impact the way we live and how people feel about life at home now and in the future.