Fine details

Whether it's a tired executive heating supper on a hob in his modest Herne Bay apartment, or a host reaching for chilled wine from the refrigerator in a sleek New York loft, aesthetics and design efficiency are appreciated around the globe.

Electrolux's international reputation is based on creating products that help make busy lifestyles both more enjoyable and hassle-free, says assistant marketing manager Kirsty Jamieson.

"This is particularly true with apartment living, where space, time and even energy are often at a premium," she says. "After a hectic day's work, or evening's play, aesthetics can lift our mood. A clean-lined oven facade, or a distinctively curved dishwasher handle can make the small things in life a quiet pleasure.

"As well as aesthetics, Electrolux appliances are about making inner-city living easier. For example, our latest stainless steel dishwashers offer European-inspired design advantages. Controls are tucked out of harm's way, ideal for smaller kitchen environments and their quiet operation makes them suitable for close apartment living."

Electrolux's latest ovens are also understated. Easy-clean controls and surfaces, and options such as Fast Heat and Turbo Grill on selected models add to their appeal for those with a busy urban lifestyle.

Clean-lined aesthetics as well as time and labour-saving advantages are also found in the company's gas hobs integrated electronic ignition, precision flame control and safety cut-off sensors are built into a simple-look design.

"International trends, including an emphasis on inner-city lifestyles, are central to all our products," she says. "These appliances reflect a global perspective and our customers reap the benefits."

For details, contact Electrolux Home Products, phone (09) 573 2220. Website: www.electrolux.co.nz.

Story by: Trendsideas