Fine details

Whether it's a mother gently heating a child's meal on a hob in Wellington or a host reaching for chilled wine from a sleek refrigerator in New York, aesthetics and efficiency are appreciated around the globe.

As one of the world's most recognised producers of kitchen appliances, Electrolux's international reputation is based on creating products that make life on the home front easier and more enjoyable, says assistant marketing manager Kirsty Jamieson.

"Aesthetics play a part in our mood at every turn," says Jamieson. "A clean-lined oven facade or a distinctively curved dishwasher handle, can make the small things in life a quiet pleasure."

Attention to detail and practical advantages is a focus of all Electrolux appliances. For example, our latest stainless steel dishwashers are models of European-inspired design simplicity, says Jamieson. Controls are tucked safely out of reach and out of sight, while a hard-to-hear operation makes them well suited to open-plan environments.

"Our latest ovens are equally understated," she says. "Sleek lines and materials make for easy-clean oven doors, controls and surfaces. Options such as Fast Heat and Turbo Grill add to their appeal for people on the move."

Clean-lined aesthetics and labour-saving advantages are also found in the company's ceramic hobs integrated electronic ignition, precision flame control and safety cut-off sensors are built into a simple-look design.

"International design trends and attention to functionality are central to all Electrolux products," says Jamieson. "A design flourish that originated in Rome may find an echo on a cooktop in Dunedin. Our appliances celebrate this global perspective and our customers reap the benefits."

For details, contact Electrolux Home Products, phone (09) 573 2220. Website: www.electrolux.co.nz.

Story by: Trendsideas