eyes right
In the dog-eat-dog world of modern business standing out from the crowd is going to do more than just get you noticed
OUR ABILITY to navigate through the world around us with not much more than a casual glance is something most of us tend to take for granted. It is only when we find ourselves in unfamiliar territory that we stop and take stock of where we are.
An important factor in deciphering the surrounding environment is wayfinding signage, says Dennis Matthews, NZ sales manager for Window Treatments NZ Ltd.
"From an early age we're programmed to interpret and recognise the visual cues around us. The simpler the visual cue the greater the rate of recognition."
The largest independent blind, shutter and awning manufacturer in New Zealand, Window Treatments NZ Ltd has been manufacturing blinds for more than 20 years. The recent inclusion of screen-printed blinds to the company's repertoire has added a new dimension to the blind industry.
"We were approached by Emirates and Jetstar to provide a signage system that was easy to operate, would provide maximum impact, and required minimal storage space," says Matthews.
The two airlines share check-in counters at Christchurch airport and needed a system that would allow easy identification. In this instance Window Treatments NZ Ltd provided roller blinds, however Matthews says that vertical blinds and both metal and wooden venetians can also be screen printed with company logos, names and even photographic images.
"This is an ideal opportunity for companies to promote and advertise their company or product details. The process is very simple and only adds three days to the manufacturing process."
Screen printing is even possible on the company's range of sunscreen blinds. Manufactured from Mermet fabrics, sunscreen blinds filter light as opposed to blocking it, allowing the exterior view to be seen while still providing interior privacy.
With its range of blinds available in an almost limitless choice of colours, Window Treatments NZ Ltd has a custom-made solution to resolve any branding issues you may have. The company also manufactures manually and automatically operated awnings in widths of up to 15m. Particularly suited to commercial applications, awnings too can be screen printed, says Matthews.
For further details, contact Window Treatments NZ Ltd, freephone 0800 36 36 39, or visit the website: www.window-treatments.co.nz.
Story by: Trendsideas
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