Emotive choice
Form, function and social responsibility combine in Grohe's Ladylux3 range
Most of us are driven by instinct when it comes to making decor choices for our home. Sometimes those emotional choices are backed by practical considerations, such as the sustainability of a product, or wider social implications, but the fact remains beauty is definitely in the eye of the beholder.
Grohe's Ladylux3 line of faucets is a product that attests to this fact, combining form with function, says Al DeGenova, Grohe North America, director of marketing communications.
"The Ladylux line has been a flagship range for Grohe and this latest incarnation features two of the top-selling models the Ladylux3 Cafe and the Ladylux3 Plus. Available in different finishes, these models are particularly suited to those seeking a distinctive look."
"The Ladylux3 Cafe and the Ladylux3 Plus are key elements of Grohe's fundraising initiative to benefit the Breast Cancer Research Foundation, HopeFlows 30 Minutes at a Time," says DeGenova.
"For each sale of one of these faucets, Grohe will donate $25, equivalent to 30 minutes of research time another reason to feel good when you are purchasing a Grohe product."
Contact Grohe America, 241 Covington Dr, Bloomingdale, Illinois 60108, phone (630) 582 7711, fax (630) 582 7722. Visit the websites: www.grohehopeflows.com, or www.groheamerica.com.
Story by: Trendsideas
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