Design in transition

For many years, Europe has been seen as the design capital of the world particularly when it comes to crisp, contemporary interiors. Add to the mix precision German engineering and manufacture and you have the recipe for the renowned SieMatic kitchen collection.

But it now appears Europe is taking a lead from America, rather than the other way round. SieMatic's new BeauxArts Collection a more transitional kitchen designed for the American market is appealing to an ever-increasing number of Europeans.

Hans Henkes, SieMatic Moebelwerke USA general manager of marketing and sales, says SieMatic has long had a diverse range of contemporary kitchens, but recognized there was a need to address the local market's more traditional preferences.

"We are always sensitive to the market," Henkes says. "Consequently, we worked with leading kitchen designer Mick De Giulio of Chicago to develop the transitionally styled BeauxArts collection. Now, we are exporting the design back to Europe the home of SieMatic."

BeauxArts kitchens reflect the eclectic nature of the original Beaux Arts design movement materials and styles can be mixed as desired. The collection is also defined by its symmetry and clean-lined simplicity. Key features include an innovative sliding marble backsplash that conceals shelving. Kitchens can also incorporate SieMatic's praised MultiMatic storage systems.

For more details, or to view the collection, contact SieMatic Moebelwerke USA, 3 Interplex Dr, Suite 101, Feasterville, PA 19053-6960, phone (215) 604 1350. Website: www.siematic.com.

Story by: Trendsideas