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Culinary playground

Experiencing Sub-Zero and Wolf appliances in this inspirational showroom is a way to see the latest kitchen design ideas and hands-on fun, too

view of this kitchen featuring stainless steel wolf cabinetry, countertop, cuisine classique, furniture, home appliance, kitchen, brown
view of this kitchen featuring stainless steel wolf gas cooktop range and sub zero refirgerator

Think about the area of your home you identify as the place that family members spend the majority of their quality time together. Just a few years ago, most people would have chosen the living room, but these days it is likely that many would pinpoint the kitchen as the hub of the home.

Kitchens are getting bigger, eating well and together is more important than ever, and cooks want the experience of creating food to be a pleasure, not a chore.

Wolf ovens and cooktops and Sub-Zero refrigerators are designed to meet life's changing needs, and what better way to experience those features before youbuy than in a fully interactive culinary environment a living kitchen?

Westye Group Southeast is the exclusive wholesale distributor for all Sub-Zero and Wolf products for the Southeast US. Rob Maxam, Georgia vice president of sales, says the Atlanta-area showroom was created as a resource for homeowners, designers, developers and builders to experience the very latest in appliances.


A view of the kitchen and dining areas, countertop, interior design, kitchen, room
A view of the kitchen and dining areas, wooden flooring, blue cabinetry and benchtops, black bar stools, pendulum and spot lights, many accessories, glass dining table with black seats, stainless steel sink, faucetry, fridge, ventilation and hob.

"We want people to use our showroom as their own to see, touch and use appliances in a real kitchen and to have a great experience doing it," says Maxam.

"This is the ultimate way to appreciate the capabilities of these appliances and to decide if Wolf and Sub-Zero are the right choice for their home."

The Sub-Zero/Wolf showroom in Duluth is one of the largest in the country, featuring multiple kitchen vignettes, a bar and wine room, and barbecue room. A full-time staff of five people are ready to make your visit both educational and inspirational.

View the latest trends in kitchen design at your leisure, enjoy watching a professional chef create fine cuisine using gas, steam and electric cooktops and ovens, or become active yourself in one of the fully functioning kitchens.

A view of the kitchen area, tiled floor, cabinetry, countertop, cuisine classique, interior design, kitchen, gray, brown
A view of the kitchen area, tiled floor, grey and glass cabinetry, granite benchtops and backsplash, many accessories, pendlulum and spot lights, black bar stools, stainless steel fridge, sink, faucetryovens, cooktop and ventialtion.

Instructional classes are also available within the showroom. Maxam says because the showroom is a resource simply to showcase Wolf and Sub-Zero appliances, there is no pressure on consumers to purchase.

"With new technology comes more lifestyle choices, and we are pleased to help our customers make the best decision for their home and family," he says.

For details, contact the Westye Group, 1700 Executive Drive, Suite 400, Duluth, GA 30096, ph (770) 921 9373, fax (770) 921 9321. Website: www.subzero.com.

Story by: Trendsideas

05 Oct, 2006

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