Clear vision

If you've ever found yourself in the situation of visiting a site for the first time and not knowing exactly where it was you were meant to be, then you will be acutely aware of just how important signage can be. Signage is also a useful tool for reinforcing a brand or corporate mission statement.

Another important application of signage, especially in these times of increased transparency, is as a tool to provide privacy. For Telecom Place, each of these aspects was a consideration, says Leighton Bycroft, managing director of Signcraftsmen.

"The requirement was bringing to life the designs of the architects to answer a variety of applications within Telecom Place from wayfinding elements through to graphic representations. Telecom has a long history in the New Zealand market and it was important that these elements reflected a sense of place, as well as the company's forward-thinking philosophy."

Bycroft says the scope of the job was extensive and required ongoing open communication between all the parties, something the company is adept at co-ordinating, given its combined industry experience of more than 140 years.

A recent move to new, state-of-the-art facilities complements the company's ability to produce specialised single signage applications, right through to nationwide simultaneous installations.

SIGNCRAFTSMEN

3 Tait Pl, Albany, AucklandPhone North Shore (09) 443 5877 City (09) 307 3938www.signcraftsmen.co.nz sales@signcraftsmen.com

Story by: Trendsideas