Best friend

When a whiteware brand famous in Europe rapidly becomes a household name on the other side of the world, there are likely some very good reasons. A focus on advanced technology and user-friendly, intuitive appliances are two strong contenders for a place on the list.

For Beko, this progression has been an easy one. Beko's latest 8kg front-load washing machine provides an excellent example as to why, says Paul Reeves, general manager, sales and marketing, Australia.

"Firstly, Beko is on top of its game in terms of technology. This large capacity, high-tech appliance includes a rapid, light-load wash cycle which takes just 14 minutes, start to finish.

"In addition, the washing machine offers a super-quiet operation on all settings, while an automatic water control system saves on energy bills. All these features work intelligently behind the scenes, making your life easier."

This model helps out in other ways, too. The washing machine boasts an energy class of 3.5 stars, so is kind to the planet's resources. Other features include a heating element that incorporates a contemporary nickel metal surface coating technology for long-term durability and a heating system with a life 100 times longer than standard heating elements.

A child lock, extra large door, and a pet hair removal option also save time and worry.

The range of Beko appliances will be offered this year at more than 200 stores, including Bing Lee, Betta Electrical and Winning Appliances.

For more details and a list of local retailers near you, contact Beko, phone (07) 5549 3146, or visit the website: www.beko.com.au.

Story by: Trendsideas