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From the ground up

The award-winning clay-based interior plastering system American Clay is a practical, environmentally friendly alternative to conventional materials

Room with natural coloured plaster walls. bathroom, ceramic, floor, interior design, product design, tap, tile, wall, gray, black, brown
Room with natural coloured plaster walls.

For centuries, marble-based plasters have been a respected building material throughout Italy and many other parts of Europe.

Today, New Zealanders have the chance to experience the natural benefits of American Clay a refined marble and clay based interior finish named the Outstanding Green Product of the Year 2004 by the National Association of Home Builders in the United States.

Imported and distributed by Earth Design, American Clay is available in 30 colours, making it suitable for bothtraditional and contemporary homes, says the company's director, Richard Gooch.


Lounge and kitchen area with exposed timber ceiling architecture, ceiling, floor, flooring, home, house, interior design, living room, real estate, brown
Lounge and kitchen area with exposed timber ceiling and natural coloured walls.

"Clay plaster is practical, easy-to-apply, and an environmentally friendly alternative to cement, paper, paints and acrylic-based plasters. Like traditional plasters, you can work American Clay into a soft matt finish, or you can vary its texture using different tools and techniques," he says.

American Clay is supplied as a powder. It's then mixed with water and your choice of pigment. Generally applied in two thin coats, it has a far longer working time than typical plaster, as it dries rather than sets, giving you time to achieve the finish you desire. Any excess plaster can be broken up and rehydrated, so there's no waste.

As it breathes naturally, American Clay controls humidity by reducing moisture in the home. It's also chemical-free, non-flammable, mould-resistant, fade-resistant and also has sound absorbent properties.

View of exterior of house with balcony and architecture, building, cottage, elevation, estate, facade, home, house, property, real estate, residential area, villa, brown
View of exterior of house with balcony and columns.

For more details, phone Richard, 021 723 984 or Bryce, 021 723 829, or visit: www.earthdesign.net.nz.

Story by: Trendsideas

28 Apr, 2006