Focus on design

There's no need to compromise aesthetics for functionality in your kitchen Integrated Appliance Group's European collection provides an innovative solution

With a fully integrated kitchen design, appliances are ceiling fixture, chandelier, lamp, light fixture, lighting, lighting accessory, product design, black — With a fully integrated kitchen design, appliances are a key focus, not an afterthought. Integrated Appliance Group distributes European appliances through a nationwide network of kitchen design companies. Appliances include Fagor ovens and coffee machines. Arc gas cooktops are available through Integrated Appliance Group's nationwide network of kitchen companies.The Elica Star rangehood doubles as a designer light fixture.The Elica Wave rangehood is concealed within a decorative steel light fixture.This kitchen features multifunction side-opening Fagor ovens and the Fagor induction cooktop, which responds to a simple touch.

With a fully integrated kitchen design, appliances are cabinetry, countertop, cuisine classique, furniture, home appliance, interior design, kitchen, product design, black

With a fully integrated kitchen design, appliances are countertop, floor, furniture, home appliance, kitchen, kitchen appliance, kitchen stove, product, product design, black

With a fully integrated kitchen design, appliances are cookware and bakeware, countertop, interior design, kitchen, white, gray

With a fully integrated kitchen design, appliances are furniture, interior design, light fixture, product design, shelf, black, gray

With a fully integrated kitchen design, appliances are ceiling fixture, lamp, light, light fixture, lighting, lighting accessory, product design, tap, black

Appliances are such an integral part of a kitchen, it makes sense to plan for these right from the outset. It's an approach that's taken for granted in Europe the centre of good design.

Greg Raine, national sales manager of Integrated Appliance Group, says in Europe, 60% of kitchen appliances are sold through kitchen design companies, compared to less than 3% in Australia.

"Selling appliances through kitchen companies is a model we pioneered 10 years ago, and it's gaining popularity," Raine says. "Today we have more than 160 kitchen companies selling our appliances in Australia. Buying your appliances through your kitchen company makes sense as appliances are integral to the design and should be incorporated during the design process. After all, your designer knows what will best suit your needs."

Leading European manufacturers represented by Integrated Appliance Group include Elica, a manufacturer of high-end Italian rangehoods.

"Elica is revolutionising the market with its innovative models," says Raine. "The Elica Star air extraction unit, winner of the 2008 Designex new appliance award, is both a designer light fixture and a rangehood. The Elica Wave is another variation on this theme."

The company also distributes Fagor appliances. Fagor is a specialist in induction cooking and pyrolytic ovens.

"Fagor is a market leader in Spain and France," says Raine. "All the products in this range have similar aesthetics and complement modern kitchen designs."

Other ranges distributed by the company include the competitively priced Arc appliance collection, and IAG appliances, which are available nationwide, exclusively through Kitchen Connection.

Contact Integrated Appliance Group, phone (02) 9958 3111, fax (02) 9958 3555. Email: info@integratedappliancegroup.com.au. Or visit the company's website: www.integratedappliancegroup.com.au.

Story by: Trendsideas

02 Feb, 2010

Kitchen

Trendsideas

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Focus on design

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