Appliances from cutting-edge, go-ahead global company now available in New Zealand

High on the Fortune 500 list, and with a comprehensive stable of world-beating appliances and valuable linked company acquisitions, Midea is going places
Midea Appliances models are now available in New countertop, home appliance, interior design, kitchen, product design, white, gray
Midea Appliances models are now available in New Zealand through select dealers.

So, what's in a name? Well, for a forward-looking manufacturer, having your brand grow to become a household word around the world is a very big deal.

Global giant Midea Appliances has taken this high-profile business approach right from the outset, says Duncan Deng, director of JH Electrical, the firm that imports Midea appliances into New Zealand.

With an appliance for every home, every decor cabinetry, countertop, cuisine classique, furniture, interior design, kitchen, gray
With an appliance for every home, every decor and every need, Midea Appliances has grown rapidly to be one of the most respected appliance manufacturers in China, South America and increasingly in the United States and Australasia.

"Midea is a cutting-edge, go-ahead company," says Deng. "The company is already a world-leader in microwaves, number three on the planet for dishwashers and also China's number one vacuum cleaner and kitchen appliance manufacturer.

"And to grow this fast means looking into the best of what related industries have to offer. Recently, for example, Midea took over the Kuka robot firm to add precision automation to its own manufacturing plant."

This kitchen features appliances by global appliance manufacturer cabinetry, countertop, cuisine classique, home appliance, interior design, kitchen, kitchen appliance, kitchen stove, major appliance, product, product design, refrigerator, small appliance, white, gray
This kitchen features appliances by global appliance manufacturer Midea

Another strategic inter-company move was Midea's recent partnering with the Latin American air-conditioning firm Carrier. This merger greatly increased Midea's reach through South America.

Midea Appliances' range of products are available to retailers through New Zealand distributor JH Electrical Appliances, phone: (09) 930 0902, or web: www.mideaappliances.co.nz. For residential buyers, the website has a list of accredited retailers.

Sep 20, 2017

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