Retail theatre – drama is all part of the appeal of this reinvented mall
Kokaistudios principal architect Andrea Destefanis says the firm has dramatically – even theatrically – reinvented Shimao Festival City in Shanghai. Visitors to the mall are spoilt for luxury retail choice in a far more exciting environment than that offered by tripping through an online store
Story by: Trendsideas
Photography by: Wu Qingshan
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