Retail theatre – drama is all part of the appeal of this reinvented mall

Kokaistudios principal architect Andrea Destefanis says the firm has dramatically – even theatrically – reinvented Shimao Festival City in Shanghai. Visitors to the mall are spoilt for luxury retail choice in a far more exciting environment than that offered by tripping through an online store

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Story by: Trendsideas

Photography by: Wu Qingshan

01 Jul, 2021

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