Is this the future of shopping?
Aedas chairman Keith Griffiths suggests shops must change from 'selling machines' to become destinations that interact, educate and entertain
As online retailing takes an even greater hold, shops and malls will need to change from transactional places to sophisticated social and cultural centres. Aedas Chairman and Global Design Principal Keith Griffiths looks at the shop of the future – one that interacts, educates, and entertains.
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