Guidelines for advertising material

Your advertising must be professionally prepared by either a graphic designer or through an advertising agency. Trends can provide creative and graphic design solutions.

Brand advertisement specifications

Full Page

Double Page Spread

Gatefold

Supplied advertisements

1. Please supply working file, fonts and all links. We accept the following applications: InDesign, Quark, Freehand, Illustrator and PDF.
   * Note: we do not accept layouts in PSD, JPG, TIFF, Coreldraw, Word, Excel or PowerPoint formats.
2. Links must be supplied in CMYK with 300DPI resolution, used no larger than 100%.
3. Trends is printed using a CMYK/4-colour process. We do not accept finished artwork that contains RGB or spot colours. 
4. We do not accept PC Fonts. Please convert all fonts to outlines/paths and re-supply as an eps file.
5. All OpenType fonts must be converted to paths.
6. Supply your files on CD or via FTP. For information on our file transfer (FTP) facility, please contact your Personal Consultant, Content Coordination.
7. All pages should allow for 5mm bleed on all sides.
8. We do not accept landscape, single page advertisements. 
9. Compression - If you wish to compress your files we accept Stuffit.
10. We do not accept prices on any media supplied.
11. WE DO NOT ACCEPT ANY ADVERTISEMENTS WITHOUT A PRESS-APPROVED COLOUR PROOF
    

Proofs

1. You MUST supply a press-approved colour-correct proof of pages. This proof must be generated from the final high resolution PDF not the graphic application it was created in. Where laser only is supplied this can only be used as a guide to the content/layout, not colour reproduction. Hence, Trends will need to output a press-approved colour-correct proof to verify colour is correct for reproduction and CHARGE TO THE CLIENT. Where there is serious colour variance on the digital proof versus the laser you will be contacted and made aware of this prior to printing.
2. All appropriate steps have been made to accomplish the best possible reproduction within the printed product according to Trends standards. Some colour variance may be seen in the final printed result.

Trends production and graphic design rates

1. Colour Proof: $60 per A4 press approved colour-correct proof
2. Minor text changes to supplied ads, such as phone number or address changes will incur a minimum charge of $75.00
3. Any ads not supplied to Trends specifications outlined above, will be recreated by our design studio at a cost of $150 per hour.
4. Concepts and design of brand advertisements will be charged at $150 per hour.
5. Cloning or colour corrections will be charged at $100 per hour.

Supplying material for creative design provided by Trends

1. Please refer to the photography specifications before supplying images.
   
2. Supply logos in CMYK, EPS format.
3. Supply all copy in digital format ie. Microsoft Word. Copywriting will be charged at $100 per hour, if required.

Cancellations

Deadlines